Stone & Crumb

Client brief

A concept identity for an artisan bakery that wanted to feel handmade without looking rustic or dated.

Visual direction

Warm earth tones cut with charcoal, a single repeated wheat mark, and generous negative space so the packaging feels calm on a busy shelf.

Logo concept

A stylised wheat ear built from six identical leaf shapes, working as a stamp, an embossed seal and a single-colour print.

Final applications